Profile

We work with a limited number of clients each year.

onetwoo is an independent studio focused on building brands with clarity, precision, and cultural relevance.

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Design is not decoration—it’s a way of thinking. We approach each project with clarity, reducing noise to reveal what truly matters.

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Philosophy

We believe clarity is the strongest form of expression. In a landscape shaped by noise, we focus on what endures—ideas that are simple, intentional, and built to last. Our work strips away the unnecessary to reveal what matters most. Every decision is considered. Every detail has a role. We don’t follow trends. We build systems that outlive them.

We believe clarity is the strongest form of expression. In a landscape shaped by noise, we focus on what endures—ideas that are simple, intentional, and built to last. Our work strips away the unnecessary to reveal what matters most. Every decision is considered. Every detail has a role. We don’t follow trends. We build systems that outlive them.

We believe clarity is the strongest form of expression. In a landscape shaped by noise, we focus on what endures—ideas that are simple, intentional, and built to last. Our work strips away the unnecessary to reveal what matters most. Every decision is considered. Every detail has a role. We don’t follow trends. We build systems that outlive them.

Work core principles

CLARITY OVER NOISE

We distill ideas to be their most essential form.

CLARITY OVER NOISE

We distill ideas to be their most essential form.

CLARITY OVER NOISE

We distill ideas to be their most essential form.

SYSTEMS OVER TRENDS

We build flexible foundations, not fleeting moments.

SYSTEMS OVER TRENDS

We build flexible foundations, not fleeting moments.

SYSTEMS OVER TRENDS

We build flexible foundations, not fleeting moments.

INTENT OVER DECORATION

Every element serves a purpose.

INTENT OVER DECORATION

Every element serves a purpose.

INTENT OVER DECORATION

Every element serves a purpose.

PARTICIPATION OVER CONTROL

The best outcomes come from shared thinking.

PARTICIPATION OVER CONTROL

The best outcomes come from shared thinking.

PARTICIPATION OVER CONTROL

The best outcomes come from shared thinking.

We are good with

onetwoo.

WE DEFINE THE FOUNDATION. POSITIONING, MESSAGING, AND STRUCTURE—SHAPING A CLEAR DIRECTION BEFORE DESIGN BEGINS.

BRAND STRATEGY

WE DEFINE THE FOUNDATION. POSITIONING, MESSAGING, AND STRUCTURE—SHAPING A CLEAR DIRECTION BEFORE DESIGN BEGINS.

BRAND STRATEGY

WE DEFINE THE FOUNDATION. POSITIONING, MESSAGING, AND STRUCTURE—SHAPING A CLEAR DIRECTION BEFORE DESIGN BEGINS.

BRAND STRATEGY

WE BUILD IDENTITIES THAT ARE DISTINCT AND ENDURING. EVERY ELEMENT IS CONSIDERED AND COHESIVE.

VISUAL IDENTITY

WE BUILD IDENTITIES THAT ARE DISTINCT AND ENDURING. EVERY ELEMENT IS CONSIDERED AND COHESIVE.

VISUAL IDENTITY

WE BUILD IDENTITIES THAT ARE DISTINCT AND ENDURING. EVERY ELEMENT IS CONSIDERED AND COHESIVE.

VISUAL IDENTITY

WE DESIGN DIGITAL EXPERIENCES THAT FEEL INTUITIVE AND PRECISE, SYSTEMS BUILT FOR CLARITY AND PERFORMANCE.

DIGITAL DESIGN

WE DESIGN DIGITAL EXPERIENCES THAT FEEL INTUITIVE AND PRECISE, SYSTEMS BUILT FOR CLARITY AND PERFORMANCE.

DIGITAL DESIGN

WE DESIGN DIGITAL EXPERIENCES THAT FEEL INTUITIVE AND PRECISE, SYSTEMS BUILT FOR CLARITY AND PERFORMANCE.

DIGITAL DESIGN

WE GUIDE HOW A BRAND SHOWS UP. ACROSS CAMPAIGNS, CONTENT, AND IMAGERY—ENSURING CONSISTENCY AND INTENT.

ART DIRECTION

WE GUIDE HOW A BRAND SHOWS UP. ACROSS CAMPAIGNS, CONTENT, AND IMAGERY—ENSURING CONSISTENCY AND INTENT.

ART DIRECTION

WE GUIDE HOW A BRAND SHOWS UP. ACROSS CAMPAIGNS, CONTENT, AND IMAGERY—ENSURING CONSISTENCY AND INTENT.

ART DIRECTION

WE CREATE FLEXIBLE FRAMEWORKS THAT SCALE. GUIDELINES, COMPONENTS, AND TOOLS DESIGNED FOR LONG-TERM USE.

BRAND SYSTEMS

WE CREATE FLEXIBLE FRAMEWORKS THAT SCALE. GUIDELINES, COMPONENTS, AND TOOLS DESIGNED FOR LONG-TERM USE.

BRAND SYSTEMS

WE CREATE FLEXIBLE FRAMEWORKS THAT SCALE. GUIDELINES, COMPONENTS, AND TOOLS DESIGNED FOR LONG-TERM USE.

BRAND SYSTEMS

WE BRING IDEAS TO LIFE WITH CLEAN, EFFICIENT BUILDS. FOCUSED ON PERFORMANCE, RESPONSIVENESS, AND LONGEVITY.

WEB DEVELOPMENT

WE BRING IDEAS TO LIFE WITH CLEAN, EFFICIENT BUILDS. FOCUSED ON PERFORMANCE, RESPONSIVENESS, AND LONGEVITY.

WEB DEVELOPMENT

WE BRING IDEAS TO LIFE WITH CLEAN, EFFICIENT BUILDS. FOCUSED ON PERFORMANCE, RESPONSIVENESS, AND LONGEVITY.

WEB DEVELOPMENT

Clients

onetwoo.

onetwoo.

About

onetwoo was founded in 2011 by Maya Lin and Olivia Reyes. After working together in an agency environment, they chose to step away and build something of their own—driven by a shared vision for clarity and thoughtful design. What began as a simple idea between two collaborators—one to one, two perspectives—gradually evolved into onetwoo. A studio shaped by dialogue, precision, and a belief that less can say more. Today, onetwoo continues to approach each project with the same mindset it was built on: reduce, refine, and create with intention.

Overview

Founded by Maya Lin and Olivia Reyes, onetwoo grew from a shared way of thinking into an independent design practice. What started as a close collaboration continues to define how the studio works today—through dialogue, perspective, and careful decision-making. We design brands, visual systems, and digital experiences for clients across culture, technology, and emerging industries. From building identities from the ground up to refining existing ones, each project is approached with clarity, precision, and intent.


Our work is not about adding more, but about finding what matters—and expressing it in its most essential form.

Our work is not about adding more, but about finding what matters—and expressing it in its most essential form.

Brooklyn, NY

Team

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Maya Lin

Co-founder / Creative Director

Shapes the visual direction of the studio. Focused on reduction, clarity, and building systems that last.

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Olivia Reyes

Co-founder / Creative Director

Shapes the visual direction of the studio. Focused on reduction, clarity, and building systems that last.

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Ethan Cole

Senior Brand Designer

Works across identity systems and applications. Detail-oriented, consistent, quietly exacting.

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Jasmine Park

Brand Designer

Explores new visual languages through experimentation. Often introduces unexpected but precise directions.

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Sofia Alvarez

Visual Designer

Focused on typography and composition. Balances expression with control.

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Chloe Bennett

Junior Designer

Supports across projects and research. Observant, fast-learning, brings a fresh lens to the work.

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Noah Brooks

Digital Designer

Connects brand with digital experience. Thinks in motion, interaction, and flow.

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Liam Carter

Production & Delivery

Oversees execution and output. Makes sure ideas hold up in the real world.

Manchester, UK

Team

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Amelia Clarke

Senior Brand Designer

Focuses on identity systems and visual direction, translating strategy into clear and cohesive brand expressions.

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Freya Bennett

Digital Designer

Works across web and interface design, shaping intuitive and refined digital experiences.

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Isla Morgan

Project Manager

Oversees timelines and communication, ensuring each project moves smoothly from concept to delivery.

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Oliver Hughes

Art Director

Leads creative direction across projects, maintaining a strong and consistent visual language.

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Ethan Patel

Frontend Developer

Builds responsive and detail-driven digital products, bridging design and development with precision.

Inquiries

We work with a limited number of clients each year. If you have a project in mind, get in touch. Briefly outline your idea, scope, and timeline— we’ll respond with next steps.

Inquiries

We work with a limited number of clients each year. If you have a project in mind, get in touch. Briefly outline your idea, scope, and timeline— we’ll respond with next steps.

Inquiries

We work with a limited number of clients each year. If you have a project in mind, get in touch. Briefly outline your idea, scope, and timeline— we’ll respond with next steps.

Press

Selected Work

All

Art Direction

Brand Identity

Design

Guidelines

Marketing

Motion Design

UI/UX Design

Website Design

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